玩魔兽的独角兽Glassdoor创始人Robert ---How playing World of Warcraft every day for a year led Robert Hohman to found a $1 billion startup以下由AI翻译完成：
Glassdoor联合创始人兼首席执行官罗伯特·霍曼（Robert Hohman）是第一个承认自己是主要的极客的人。
直到今天，他还是白天经营着450人的创业公司，并且在晚上仍然亲自编码。Hohman告诉我们，他的工程负责人“跟我来”，然后解释说他仍然是“一名优秀的软件工程师”。
当没有经营公司或编码网站时，他正在和两位专家级的儿子玩“星际争霸”。事实上，如果不是“星际争霸”的姊妹游戏“魔兽世界”，Glassdoor甚至不会介入。
我花了一年时间玩魔兽世界。每天。我会每天早上拍拍孩子们的底部，送他们去学校，然后我会主宰一个兽人战士。
那是因为在2006年，霍曼辞去了Hotwire的总裁一职，除了玩游戏之外别无选择。全职。一年。
而第二个他击中最高的水平，痒的发挥被抓，他需要一个新的东西来迷恋。所以他启动了一个创业公司
用他的话说：“我花了一年的时间玩”魔兽世界“，每天早上我都会把孩子们拍到底，把他们送到学校去，然后我会主宰一个兽人战士。
他补充说：“我玩了一年不停，然后在魔兽世界达到了最高水平，我疯狂追逐这个目标，直到第二天我创办了Glassdoor公司。
“社区”的含义
魔兽世界的一年帮助他决定了
他想要建立的那种公司。
“我从玩魔兽世界了解到了社区，这是我第一次真正感受到网络社区的一部分，我早上起来，看到我的公会很兴奋，不是那么讨厌吗？他笑了。
他发现，网上社区与现实社区有不同的特点。
他说：“有一个空间和时间的转移。“真正的”社区是由时空的正常规则来管理的，但是网络并不是这样，它发生在世界各地的日夜之间的所有时间。
罗伯特·霍曼（Robert Hohman）和他年轻的家庭在这一年中担任全职兽人兽人战士（WoW Orc Warrior）。 罗伯特·霍曼
现在，他转到了“星际争霸”，而现在他与两个未成年的儿子竞争。
“我和我的孩子们现在都玩，我们刚刚从比赛回来，我的儿子们相当不错，想成为职业电子游戏玩家，现在这是一件事情，”他说，显然希望这是“一件事”他花了一年的时间玩。
如果他的儿子选择成为职业电子游戏玩家的话，“我绝对支持它，我觉得它太棒了，星际争霸就像国际象棋，每小时十万公里，我12岁的时候比我快，他处理战略信息的速度比我，“他说。
作为微软的早期日子
当霍曼离开火线成为全职兽人战士时，他可以“负担得起”，他向我们承认。
罗伯特·霍曼和他的家人。他十几岁的儿子梦想成为职业电子游戏玩家。 罗伯特·霍曼
他从大学直接加入了微软。
“22岁的时候，我去了微软工作，当我告诉年轻人今天，他们看起来好像对我很尴尬，而且我必须告诉他们：不，不 - ，或Facebook，这是1993年。“
这些都是微软全盛时期，1986年上市后不久。微软的股价暴涨， 它的早期员工变成了百万富翁。
在微软，他加入了建立Expedia的团队，这个团队开始成为微软公司内部的旅游网站。
Rich Barton。 Rich Barton / Twitter
微软将Expedia分拆出去，然后在网络泡沫时代的高潮中把它公之于众。它仍然是唯一的微软公开上市。
在IAC拥有的一段时间之后，Expedia再次独立出来，并与IAC的其他一些旅游网站（如Hotwire）一起脱身。
Hotwire被送到了Hohman担任总裁。
总而言之，Hohman在微软，Expedia，Hotwire及其相关网站工作了大约十年，然后才放弃了全职玩WoW。
受乔布斯启发
但是，霍曼告诉我们，他的真正梦想始终是成为一名创业CEO，这个梦想始于16岁，受到乔布斯的启发。
Glassdoor员工在加利福尼亚州米尔谷的总部工作。商业内幕/ Julie Bort
霍曼告诉我们：“我读了约翰·斯卡利（John Sculley）关于史蒂夫·乔布斯（Steve Jobs）的一本书。（1987年出版的史考“ Ø dyssey：百事苹果：冒险，思想之旅，以及未来的危机 ê ”。他在其中谈到了乔布斯如何引诱他从百事到苹果）
他说，这本书使得霍曼希望“成为一家公司的明星”。“我喜欢从零开始创造东西的整个想法。”
所以在WOW获得最高分的那一天，他和理查德·巴顿（Richard Barton）进行了一次对话。
巴顿是Expedia的首席执行官，也是微软时代以来的朋友。（Barton同时也是Zillow的创始人之一，此时正在担任Benchmark的VC。）
霍曼告诉他，有了Yelp这样的网站，人们可以分享有关牙医和水管工的各种信息，但是仍然没有办法分享关于更重要的事情的评论：他们的工作。
他想为求职者建立一个Yelp。
转折点
霍曼说，当时的大恐惧是企业如何应对一个让人们谈论薪酬和工作环境的网站。
他精心策划了很多其他的细节。比如，为了给这个网站带来一些初级工资和审查数据，创始人给每个他们认识的工程师打了电话，并向他们询问他们的工作，为他们提供了一个赢得免费iPod的机会。
Glassdoor创始人Robert Hohman，Tim Besse，Rich Barton。玻璃门
在霍曼和巴顿之间，还有他们的第三个联合创始人Tim Besse也是来自Expedia的，他们知道很多工程师。
他说：“工程师会告诉你任何一件免费的电子产品。我们发现这一点。
最大的困难是搞清楚商业模式。最终，霍曼和团队发现招聘人员是他们的目标市场。事实证明，向已经研究贵公司的人展示招聘广告的广告成功率很高，他说。
当他知道Glassdoor取得成功的转折点时，一位首席执行官亲自发电子邮件给他，反驳他在网站上的低“CEO评级”。CEO不高兴，希望改变。霍曼婉言拒绝。
这些电子邮件现在快速而愤怒。
“你会惊呆了，有多少”财富“500强CEO给我发电子邮件，他们会质疑CEO的评价，我们正在计算它的错误，因为它不符合他们自己的内部分析，我必须向他们解释我们有我们的自己的内部算法，“霍曼说。
快速增长
今年早些时候，根据comScore的数据，Glassdoor在通过美国网站访问者方面超过了CareerBuilder，成为另一个里程碑。它 说，它现在是网上发展最快的职业网站 。
霍曼和他的魔兽杯。 商业内幕/ Julie Bort
谷歌资本（Google Capital）领导的1月份投资7000万美元。该公司估值接近10亿美元。（迄今为止共募集了1.6亿美元。）
Glassdoor现在有36,000家公司积极参与该网站（在该网站上市的40万家公司中），超过2100家付费雇主客户使用该网站进行招聘（包括约三分之一的“财富”500强），3000万注册用户190多个国家共享了800多万份评论和薪水。
目前，霍曼甚至与白宫合作提供就业数据。
而且他还有他的魔兽杯。他把它放在他的办公室里。
Glassdoor cofounder and CEO Robert Hohman is the first to admit that he's a major geek.
To this day he runs his 450-person startup by day, and still personally codes for it at night. His head of engineering "puts up with me," Hohman tells us, and then explains he's still "a good software engineer."
When not running the company or coding the site, he's playing StarCraft with his two expert-level sons.
In fact, Glassdoor wouldn't even be around if it weren't for StarCraft's older, sister game, World of Warcraft, he tells us.
I took a year off and played World of Warcraft. Every day. I would pat the kids on the bottom every morning, send them to school and then I would dominate as an Orc Warrior.
That's because in 2006, Hohman quit a fabulous job as president of Hotwire to do nothing but play the game. Full time. For a year.
And the second he hit the highest level, the itch to play was scratched, and he needed a new thing to obsess over. So he launched a startup.
In his words: "I took a year off and played World of Warcraft. I would pat the kids on the bottom every morning, send them to school and then I would dominate as an Orc Warrior."
He adds, "I played for a year nonstop and then I hit the maximum level in WoW. I was maniacal in chasing this goal and literally the next day I started a company, Glassdoor."
The meaning of 'community'
The year of WoW helped him decide the kind of company he wanted to build.
"I learned from playing WoW about community. It was the first time I really felt part of a online community. I'd be up the morning and be excited to see my guild. Isn’t that nerdy?" he laughs.
An online community has different characteristics than a real-world one, he discovered.
"There's a space and time 'shift,'" he describes. "A 'real' community is governed by normal rules of space and time, but online is not. It happens across all hours of days and night and across all parts of the world."
Robert Hohman and his young family during his year as a full-time WoW Orc Warrior. Robert Hohman
These days he's moved on to StarCraft, which he now plays competitively with his two pre-teen sons.
"My kids and I play now. We just got back from a tournament. My sons are pretty darn good and want to be pro video-game players. That's a thing now," he says, clearly wishing it was "a thing" when he spent his year playing.
If his sons choose to become pro video gamers, "I support it absolutely. I think it's amazing. StarCraft is like chess at 100,000 kilometers per hour. My 12 year old thinks faster than I do. He processes strategic info at a speed faster than me," he says.
Early days as a Microsoftie
When Hohman walked away from Hotwire to become a full-time Orc Warrior, he could "afford it," he admits to us.
Robert Hohman and his family. His pre-teen sons dream of being professional video gamers. Robert Hohman
He joined Microsoft straight from college.
"At 22, I went to work at Microsoft. When I tell young people that today, they look as if they are embarrassed for me. And I have to tell them, 'No, no — it was like getting hired at Google back then, or Facebook. This was 1993."
These were Microsoft's heyday years, not long after its IPO in 1986. Microsoft's stock was skyrocketing and it turned 10,000 of its early employees into millionaires, the story goes.
At Microsoft he joined the team that built Expedia, which began life as Microsoft's in-house travel site.
Rich Barton. Rich Barton/Twitter
Microsoft spun out Expedia and then took it public in the heady pre-internet bubble days. It is still the only Microsoft spin out that went public.
After a stint owned by IAC, Expedia was again spun out on its own, along with some of IAC's other travel sites like Hotwire.
Hotwire was handed to Hohman to lead as president.
All told, Hohman spent about a decade working at Microsoft, Expedia, Hotwire, and its related sites, before he quit to play WoW full-time.
Inspired by Steve Jobs
But Hohman tells us, his true dream was always to be a startup CEO, a dream that started when he was 16 and was inspired by Steve Jobs.
Glassdoor employees at the Mill Valley, California, headquarters.Business Insider/Julie Bort
"I read a book about Steve Jobs by John Sculley," Hohman tells us. (In 1987 Sculley published "Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future" in which he talks about how Jobs lured him from Pepsi to Apple.)
The book made Hohman want to "star in a company," he said. "I loved the whole idea of creating something from nothing."
So the day after achieving the highest score in WoW, he had a conversation with Richard Barton.
Barton was Expedia's CEO, and his friend since the Microsoft days. (Barton also cofounded Zillow and was working as a VC for Benchmark at about this time.)
Hohman told him that with sites like Yelp, people could share all kinds of information about dentists and plumbers, but there was still no way to share reviews about a far more important thing: their jobs.
He wanted to build a Yelp for job seekers.
Turning point
Hohman says the big fear back then was how companies would react to a site that let people talk about their pay and work environment.
He had meticulously planned out a lot of the other details. For instance, to seed the site with some starter salary and review data, the founders called every engineer they knew and asked them about their jobs, offering them a chance to win a free iPod.
Glassdoor founders Robert Hohman, Tim Besse, Rich Barton. Glassdoor
Between Hohman and Barton and their third cofounder, Tim Besse, also from Expedia, they knew a LOT of engineers.
"Engineers will tell you anything for a free piece of electronics. We found that out," he said.
The biggest struggle was figuring out a business model. Hohman and team eventually noodled out that the recruiters were their target market. It turns out, showing ads for job openings to someone already researching your company has a high rate of success, he says.
The turning point when he knew Glassdoor was going succeed came the first time a CEO personally emailed him to dispute his low "CEO rating" on the site. The CEO was not pleased and wanted it changed. Hohman politely refused.
Those emails come fast and furious now.
"You’d be stunned how many Fortune 500 CEOs email me. They’ll dispute the CEO rating, dispute we’re calculating it right because it doesn't match their own internal analysis. I have to explain to them that we have our own internal algorithm," Hohman says.
Growing fast
Earlier this year Glassdoor passed another milestone, surpassing CareerBuilder in terms of US website visitors, according to comScore. It is now the fastest growing career site on the net, it says.
Hohman with his WoW mug. Business Insider/Julie Bort
This growth is fresh off a $70 million infusion of capital in January, led by Google Capital. The company has close to a $1 billion valuation. (It's raised $160 million total to date.)
Glassdoor now has 36,000 companies actively involved with the site (out of 400,000 companies listed on the site), with more than 2,100 paying employer customers using the site for recruiting (including about a third of the Fortune 500), and 30 million registered users in more than 190 countries who have shared more than 8 million reviews and salaries.
These days Hohman is even working with the White House to provide employment data.
And he still has his WoW mug from his year off. He keeps it in his office.
硅谷
2018年01月30日
硅谷
Workday发布2018年人力资源展望：新技能和更多人员数据 2018 Outlook for HR: New Skills and More People Data随着我们开始新的一年，帮助读者面对业务挑战，我们请Workday高管和合作伙伴提供对未来一年的深刻见解。我们发现，领导层正在重新关注人才管理和招聘，员工经验以及2018年技术和数据在推动工作场所多元化等举措方面的重要作用。
首先是人才竞赛。
寻找和留住高级人才在一个增加工作选择性和竞争的时代将继续成为许多人力资源领导者的首要考虑，许多人力资源领导者，更多的仔细看看需要支持其业务目标的具体技能。
IBM全球工作日实践组长Richard McColl表示：“新技术，尤其是工作和生活的数字化正在推动新技能人才的需求。“人力资源部门必须评估发展中的内部人才与外部雇佣人员之间的平衡，才能使他们获得最快的人才。例如，像学士学位这样的传统要求已经不再是工作的先决条件 - 技能是优先的。事实上，在过去的几年里，在美国雇用的IBM员工中大约有15％没有获得学士学位。“
Alight Solutions Workday产品战略副总裁Nelson Egurrola对此表示赞同，重申公司在内部看待员工的重要性，并确定他们需要填补的具体技能差距，以帮助改善招聘流程。
“我们必须更多地关注有针对性的招聘，以确定真正的人才需求和具体工作所需的基本技能。我们可以使用Glassdoor和LinkedIn等社交媒体网站，将公司需求与候选技能相结合，实现候选人渠道流程的自动化。“
Workday首席人事官员Ashley Goldsmith表示，到2018年，技术和数据将在工作场所多样性方面发挥重要作用。她说：“组织将采用人力资本管理技术，因为它们可以更深入地了解多元化数据，帮助揭示模式和趋势，突出成功和不足之处，并有效跟踪目标。”
“这些工具将帮助企业聚焦多元化和包容性趋势，这对于职场文化和商业成功至关重要。”
随着组织努力在2018年建立尽可能最好的团队并留住最优秀的员工，员工将成为驾驶员的座位。人员经理将需要担任辅导角色，以帮助团队成员发展自己的技能 - 不仅是为了业务的需要，而且是为了进一步实现个人的职业目标。
“如果您能为您的客户和员工创造最佳的体验，那么您的组织更有可能在新的数字时代取得成功。” -
IBM全球Workday实践领导者 - 理查德·麦科尔
Workday公司领导和组织效能副总裁Greg Pryor解释说：“员工将要求选择性，反过来，雇主将依靠技术来提高内部流动性，交叉培训和职业发展机会的透明度，以鼓励和引导员工对新的或不同的角色和职业路线感兴趣“。
行业分析师认为，今年的雇主经验应该是雇主的重中之重，即使这意味着人力资源领导者的转变。IBM的McColl说：“在数字时代，进步是由人和经验驱动的。“换句话说，如果你能为你的客户和你的员工创造最好的体验，你的组织就更有可能在新时代取得成功。经验的重要性意味着我们可能需要重新思考CHRO的作用。CHRO现在处于数字化人员体验业务，无论他们喜欢与否。“
有一件事是肯定的，那就是我们进入2018年：技术将成为更好地洞察员工的关键，这将有助于创建一个更多元化，更有参与性的员工队伍。
以上为AI自动翻译，查看原文请看下面
As we start a new year of helping our readers face their business challenges, we asked Workday executives and partners for their insights on the year ahead. We found that people leaders are renewing their focus on talent management and recruiting, the employee experience, and the important role technology and data will play in driving initiatives like workplace diversity in 2018.
First up is the talent race. Finding and retaining top talent in an era of increased job optionality and competition will continue to be top of mind for many HR leaders, with many taking a closer look at the specific skills needed to support their business goals.
“New technology and, in particular, the digitization of work and life, is driving a need for new types of talent with new skills,” says Richard McColl, IBM’s global Workday practice leader. “HR must assess what balance of developing internal talent and hiring externally will get them there the quickest. For example, traditional requirements like a bachelor’s degree are no longer the prerequisites for a job—skills are prioritized. In fact, over the past few years, about 15 percent of IBMers hired in the United States haven’t had a bachelor’s degree.”
Nelson Egurrola, vice president of Workday product strategy from Alight Solutions, agreed with this sentiment, reiterating how important it will be for companies to look internally at their workforce and identify the specific skill gaps they need to fill to help improve the recruiting process.
“We must focus more on targeted recruiting in order to identify the true talent need and which underlying skills are required for specific jobs. We can use social media sites like Glassdoor and LinkedIn to intersect company needs with candidate skills to automate the candidate funnel process,” he said.
Workday Chief People Officer Ashley Goldsmith said that in 2018, technology and data will play an important role when it comes to workplace diversity. “Organizations will embrace human capital management technologies because they provide deeper insights into diversity data, help reveal patterns and trends, highlight successes and shortfalls, and enable effective tracking of goals,” she said.
“Such tools will help organizations keep a spotlight on diversity and inclusion trends, which is critical to workplace culture and business success.”
As organizations strive to build the best teams possible and retain their best workers in 2018, employees will be in the driver’s seat. People managers will need to take on coaching roles to help team members evolve their skill sets—not only for the business’s needs but to further their personal career goals as well.
“Your organization is more likely to succeed in the new digital era if you can create the best experiences for your customers and your employees.”
—Richard McColl, IBM’s global Workday practice leader
Greg Pryor, vice president of leadership and organizational effectiveness at Workday, explains, “Employees will demand optionality and in turn, employers will rely on technologies that enable more transparency around internal mobility, cross-training, and career development opportunities to encourage and guide employees interested in new or different roles and career paths.”
Industry analysts agree that the employee experience should be a high priority for employers this year, even if that means a shift for HR leaders. “In the digital age, progress is driven by people and experience,” says IBM’s McColl. “In other words, your organization is more likely to succeed in the new era if you can create the best experiences for your customers and your employees. The importance of experience means we may need to rethink the role of the CHRO. The CHRO is now in the digital people experience business, whether they like it or not.”
One thing is for sure as we head into 2018: Technology will be the key to unlocking better insights into our employees that will help create a more diverse, engaged workforce.
Facebook收购总部位于波士顿的初创企业Confirm.io
Facebook收购总部位于波士顿的初创企业Confirm.io，该公司可以提供API，帮助其它公司快速核实用户的身份信息。光看Confirm这个名字就知道是做什么的了.
We're excited to announce that we have agreed to be acquired by Facebook! This is the culmination of three years of hard work building technology that will keep people safe and secure online.
When we launched Confirm, our mission was to become the market's trusted identity origination platform for which other multifactor verification services can build upon. Now, we're ready to take the next step on our journey with Facebook. However, in the meantime this means all of our current digital ID authentication software offerings will be wound down.
We would like to thank our customers, partners, investors and advisory board for their support and help along the journey so far. We're proud of what we've been able to accomplish together and we look forward to the future at Facebook!
苹果新园区要开门了，特别为员工准备了1000辆“Apple Grey”自行车代步
PingWest品玩1月23日报道，苹果的新总部 Apple Park 非常大，停车楼距离环形主楼很远，员工步行这段距离至少也要 10 分钟，所以苹果为员工准备了 1000 辆自行车，同时还在园区设立 2000 个停车位方便泊车使用。绝大多数硅谷的高科技公司都会为员工免费提供自行车代步，不过鉴于苹果的企业文化，自行车也一定会采用极简设计。
与谷歌的彩虹风格不同，苹果的自行车要更简单一些。这些自行车都来自于一家名叫 Public Bikes 的公司，该公司还为 Facebook、Mozilla 和 Square 公司提供自行车。
这些自行车都是定制的，车身上还印着「Apple Gray」的字样。据说谷歌的自行车每周都会丢失几百辆，相信苹果应该不会存在这个问题，因为该公司以保密文化著称，苹果是不会允许街上有人骑着「Apple Gray」闲逛的。对于那些不喜欢骑车的员工，苹果也想的很周到，准备了电动高尔夫球车，来往于主楼和停车楼之间接送员工。
更多精彩请关注我们的微信公众号：PingWest品玩
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Gusto(原Zenpayroll) 宣布迁移Payroll 总部到丹佛简单梳理下Gusto (点击查看Gusto信息)，原名是Zenpayroll 针对中小微企业，起家于旧金山，与Hired\Zenefits 都相隔不远。
2012年加入了Y Combinator，2015年改名Gusto ，宣布进入当年火热的保险福利领域，一年后也就是2016年宣布进入人力资源系统服务，至此Gusto成为了薪酬、保险福利、人力资源管理系统综合服务商。
这个是简单的背景。
2015年他们在丹佛成立了办公室，随后加大了投入的力度，官方宣布薪酬、保险福利与HR系统属于不同的产品属性，为更好的来服务企业和产品开发，决定迁移Payroll Home 到丹佛。如我们所知Payroll 是他们的核心，基本就意味着Gusto 在转移总部。
同时官方介绍说旧金山永远是Gusto 的EPD(工程，产品和设计（EPD）)的总部（Gusto EPD will always be headquartered in San Francisco. And the Payroll mission will always have teams in that city even though product and engineering direction will originate in Denver.）
6 Best Recruiting Tools Of 2018 [Infographic]In 2018, hiring volume is again predicted to increase with 61% of recruiters expecting to hire more people.
According to SourceCon’s State Of Sourcing Survey, increased hiring volume coupled with stagnant recruiter headcount means the most important trend to learn and understand for recruiters are tools and technology.
Here’s a list of the 6 best recruiting tools you should be using in 2018 summarized in an infographic.
Recruiting tool #1: AI for screening
2017 was the year of AI and automation tools and adoption will only pick up steam in 2018.
One of the best recruiting tools of 2018 will be AI to automate screening because it helps solve a major challenge for recruiters: too much volume.
Jobvite reports the typical high-volume job posting receives more than 250 resumes with 65% of these resumes ignored on average.
Designed to integrate with your existing ATS, automated screening software uses AI to learn what good candidates look like based on your past hiring decisions.
The software learns what your employees’ experience, skills, and other qualifications are and then applies that knowledge to automatically screen, grade, and shortlist new candidates (e.g., from A to D).
The benefits of using AI for screening are the potential to reduce your cost per hire by 70% and reduce time to hire from 34 to 9 days.
Recruiting tool #2: Rediscovering previous candidates
Virtually unknown as a concept in 2017, candidate rediscovery is the practice of mining the existing resumes in your ATS to source prior applicants for a current req.
Software that allows you to conduct this type of rediscovery is poised to become one of the best recruiting tools of 2018 because a typical ATS isn’t set up to be able to easily search and rank previous candidates for current job openings so
Rediscovery is different from keyword or boolean searches because it uses AI to learn the requirements of the role and then scans resumes to find candidates with matching qualifications.
In 2018, candidate rediscovery will gain interest as a tool that allows you to tap into the talent pool that you’ve already spent resources attracting, sourcing, and engaging.
Recruiting tool #3: Recruitment chatbot
Recruitment chatbots were introduced to the market in 2017 and are poised to gain serious attention in 2018.
As a recruiting tool, a chatbot uses natural language processing to understand text like a human would.
The main functions of a recruitment chatbot is to streamline the top of the funnel by providing real-time, on-demand communication to candidates. Its functions include answering FAQs about the job, providing feedback and updates, and scheduling a follow up or interview with a human recruiter.
One of the biggest trends in 2018 will be candidate experience.
A recruitment chatbot holds the potential to massively improve the candidate experience by enabling time-strapped recruiters to provide unlimited and instantaneous, albeit electronic, touch points.
Recruiting tool #4: De-biasing software
Unconscious bias was a huge topic in 2017 and an entire industry of de-biasing recruiting software has sprung up in reaction.
Specifically, recruiting tools that use AI to identify and remove bias from job descriptions, resume screening, and sourcing.
These recruiting tools use AI to fight unconscious bias during the sourcing and screening phases by ignoring candidates’ demographics (e.g., implied race, gender, and age) from their resumes and online profiles.
Related to bias, workplace diversity will continue to be a big focus in recruiting in 2018 and tools that work to diversify the candidate pool will be in hot demand.
Recruiting tool #5: Super-targeting job ads
2017 saw the introduction of targeted job descriptions and this trend will continue in the next year.
New methods of job ads include re-targeting candidates (e.g., advertising your role to people who’ve visited your company website before) and geo-targeting (e.g., advertising your role to people physically nearby).
With a tighter labour market and the spray and pray model of sourcing officially dead, recruiters will be eager for better tools to get their job postings in front of the right eyeballs.
Recruiting tool #6: Recruitment marketing software
2018 will be the year that candidate experience finally gets its due. A big part of that push will involve recruitment marketing.
Recruitment marketing is the application of marketing best practices, such as analytics, multi-channel use, targeted messaging, and tech-enabled automation, to attract, engage, and nurture candidates who haven’t yet applied to a job and converting them into applicants by communicating your employer brand and value.
In 2018, recruitment marketing software will be the best tool to create brand awareness of your company and interest in your open roles, attract candidates who self-select themselves into the application process, and keep candidates informed and engaged throughout the recruitment cycle.
Ji-A Min
Head Data Scientist at Ideal
Ji-A Min is the Head Data Scientist at Ideal. With a Master’s in Industrial-Organizational Psychology, Ji-A promotes best practices in data-based recruitment. She writes about research and trends in talent acquisition, recruitment tech, and people analytics.
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